MINISO is a Japanese-inspired lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices.
Founder and CEO Ye Guofu gained inspiration for MINISO while on vacation with his family in Japan in 2013. He came across a number of specialty stores in Japan which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. Leveraging his knowledge and experience in product development, supply chain, and channel resources gained from running fashion chain brands, Mr. Ye launched MINISO with its headquarters in Guangzhou, China, a brand which caters to young people around the world.
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